Creative/Head of Art | Ed Webster

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Creative/Head of Art

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I work with agencies as well as directly with Clients, writing creative concepts and bringing them to life.

I directed all of the images below and have experience across hundreds of other shoots in what agencies call a Head of Art role, working in partnership with Creative Directors, mentoring creative teams through all stages of the creative process from brief, through pre production, shoot and post production to delivery.

I created this campaign with agency, Big Small, for the Channel 5 show, Bad Habits. It was a lovely experience directing the Sisters as well as the young ladies featured in the show. I even resisted the urge to sing anything from the Sound of Music, so well done me!

We came up with this concept for the BAFTA winning film, The Mark of Cain. We then produced all aspect of the shoot. Lead Actor Gerard Kearns gave an incredibly moving performance in the film, and gave excellent karaoke at our impromptu wrap drinks!

We produced and art directed this week long shoot in Thailand for our Client, TUI. From casting our Models and travel/shoot logistics, through to direction of the shoot and delivery of hundreds of images, the shoot took us from the beaches of Khao Sok, beautiful islands, night markets, several TUI hotels and the incredible Cheow Lan Lake. We're at our happiest handling all parts of a production for our Clients. Now we want to go back for a holiday!

We were asked by our Client, Penguin Books to create 12 x 2 minute social films to promote the book Save with Jamie. We shot Mr O in a very natural style, sharing tips on how to make your money and food go further. Below is an overview of the films as well as the poster we created to support the launch of the book.

For the launch of the book, The Dolls House, we were both the creative agency and production company. We worked with our Client, Hachette Publishing to create a poster that subverted the innocence of child’s play.

Jamie’s Great Britain. We directed produced this shoot for Jamie Oliver and Penguin Books. We can’t take any credit for the book being a number one best seller, but we’ve still mentioned it!

Our concept for the Jill Mansell Novel, Three Amazing Things About You, concentrated on Jill herself. We cast 4 wonderful Actresses and directed both the poster shoots and monologues for the TV spot, which reflected Jill’s almost personal relationship with her Readers.

Working with The Outfit, we created this poster for Pan Macmillan’s book ‘Race to the Pole’. We art directed and produced this shot of James Cracknell and Ben Fogle shortly after they returned from their expedition to the South Pole. The Client liked the image so much, they also used it on the cover of the book itself.

We created this campaign for Headline’s launch of Simon Scarrow's WWII novel, 'Hearts of Stone' and our own small part of WWII era Greece

We produced and art directed this week long shoot in Thailand for our Client, TUI. From casting our Models and travel/shoot logistics, through to direction of the shoot and delivery of hundreds of images, the shoot took us from the beaches of Khao Sok, beautiful islands, night markets, several TUI hotels and the incredible Cheow Lan Lake. We're at our happiest handling all parts of a production for our Clients. Now we want to go back for a holiday!

We've built up a reputation for publicity images in the worlds of music, television and publishing. We know that Publicists tend not to have huge budgets for images, so we work with our Photographers to supply images that have multiple uses across various media. Please scroll below for our images of Singer Song Writer, Hannah White and Author & Columnist Tony Parsons among others.

We collaborated with Photographer Micky Modo to create these posters for our 'Silent' project. We cast modern day Actresses as characters in female led films to evoke the spirit of Hollywoods Silent era.

Ed Webster - Comic Relief

We created this campaign with agency, Big Small, for the Channel 5 show, Bad Habits. It was a lovely experience directing the Sisters as well as the young ladies featured in the show. We even resisted the urge to sing anything from the Sound of Music, so well done us!

The Throne. We created this image of Professional Wrestling Champion, the 'Amazon', Ayesha Raymond, with Photographer Billy Waters. Shortly after our shoot, Ayesha was announced as the only English Competitor in WWE's Mae Young Classic Event. We handled every part of the project from creative concept through to casting, styling, art direction & production. We had a great day with Ayesha, and happily, most of the Models we worked with are now out of hospital.

Our tribute to our favourite US President, Jed Bartlett, was created when we worked in house at Channel 4 and saw us give him his place amongst his illustrious Predecessors. We're now thinking of lobbying Congress for Matt Santos to be placed to the left of Washington!

We worked with the in house team at ITV to direct and produce these digital motion OOH spots for TOWIE. We had a lot of fun directing Gemma, Lydia, Jess, Mario, Arg, Dan and Fearne moving to their new home on ITV BE. We ain't even lying.

The Woman Who Stole My Life. We art directed and produced this poster for our Client, Penguin.

We had the pleasure of working with Big Small and our Client, Channel 5 to come up with this poster for their show, 'Secrets of the National Trust'. It was a huge pleasure to work with Alan Titchmarsh who was every bit as charming as you'd expect.

We produced these images of Singer/Song Writer, Hannah White and asked Soulla Petrou to shoot, with styling by the brilliant Kate Ruth.

Working with Pan Macmillan and the Outfit, we came up with the creative for the marketing campaign for Andrew Marr’s book, The Making of Modern Britain. We wanted to show the Author with a ringside seat, bearing witness to the seminal moments of the 20th Century. Andrew was a pleasure to work with, as were Sir Winston, Franklin and Uncle Joe.

Alone in the Dark. Our Client, Hachette books asked us to create this poster for Karen Rose’s novel Alone in the Dark. We art directed the shoot and produced the whole process. The poster ran all over the UK and was a chance for us to do a project with the incredible Julia Fullerton-Batten.

We created this story featuring a Super Heroine with the power to shrink, taking on a powerful Sorceress. We cast Actress and Aerialist Joss Wyre as our Heroine. For the role of the Sorceress, there was only one person we could possibly turn to. She's been a Prisoner on Cell Block H, a Neighbour on Ramsey Street, she starred in the first ever video on MTV, has given Mad Max and James Bond a run for their money and now the amazing Virginia Hey is our Villainess. We teamed up with Photographer Billy Waters to create our homage to Stan Lee, Jack Kirby and Steve Ditko.

We produced and art directed this week long shoot in Thailand for our Client, TUI. From casting our Models and travel/shoot logistics, through to direction of the shoot and delivery of hundreds of images, the shoot took us from the beaches of Khao Sok, beautiful islands, night markets, several TUI hotels and the incredible Cheow Lan Lake. We're at our happiest handling all parts of a production for our Clients. Now we want to go back for a holiday!

We've built up a reputation for publicity images in the worlds of music, television and publishing. We know that Publicists tend not to have huge budgets for images, so we work with our Photographers to supply images that have multiple uses across various media. Please scroll below for our images of Singer Song Writer, Hannah White and Author & Columnist Tony Parsons among others.

We created this story featuring a Super Heroine with the power to shrink, taking on a powerful Sorceress. We cast Actress and Aerialist Joss Wyre as our Heroine. For the role of the Sorceress, there was only one person we could possibly turn to. She's been a Prisoner on Cell Block H, a Neighbour on Ramsey Street, she starred in the first ever video on MTV, has given Mad Max and James Bond a run for their money and now the amazing Virginia Hey is our Villainess. We teamed up with Photographer Billy Waters to create our homage to Stan Lee, Jack Kirby and Steve Ditko.

We worked with agency, Big Small Works to create this campaign for our Client Channel 5 and their show, 8 Days That Made Rome. We brought in a great Styling and Make Up team and commissioned Photographer Levon Biss to shoot for us. We then art directed the shoot and all all post production. It was a pleasure working with the wonderful Bettany Hughes and a lot fun creating our own Roman Legion. We now have the perfect answer to the question, ‘You and whose army?’

We'd wanted to collaborate with the incredible Lisa Lottie for ages, so when we saw that she was en route to the UK from her home in Australia, we jumped at the chance. What that lady can't do with a hula hoop is not worth talking about. We roped in our friend, Photographer extraordinaire Charlie Surbey, and ran away to join the circus. We just had to make sure we were home in time for tea.

Our concept for the Jill Mansell Novel, Three Amazing Things About You, concentrated on Jill herself. We cast 4 wonderful Actresses and directed both the poster shoots and monologues for the TV spot, which reflected Jill’s almost personal relationship with her Readers.

We collaborated with Photographer Micky Modo to create these posters for our 'Silent' project. We cast modern day Actresses as characters in female led films to evoke the spirit of Hollywoods Silent era.

Penguin books asked us to create the poster campaign for the MJ Arlidge novel, Pop Goes the Weasel. We wanted an atmospheric, foreboding image in the most innocuous of settings. Working with Photographer Gary Salter we art directed and produced this billboard which ran all over the UK.

We spotted the Talent of young British Photographer and DOP, Andrew Bainbridge, who asked us to edit his portfolio. We then collaborated to create this image based on the work of Edward Hopper, putting together the location, styling, casting and post production

Our Client, Hachette Publishing briefed us to create this campaign for Simon Scarrow's book, Britannia. The novel had Simon's Roman Soldiers, Cato and Macro fighting native Tribes and Druids, in Britain in the year AD52. We presented several concepts and this is the one we art directed and produced.

We were asked by Jamie Oliver to work with the ad agency Mother to produce a campaign for their Client, Youngs. Two days before the shoot, Youngs told us they wanted 2 x ads but didn't have any more budget. Keeping our shoot team very tight, we managed to produce the shoot and deliver both finished ads for the cost of one.

Our concept for the Jill Mansell Novel, Three Amazing Things About You, concentrated on Jill herself. We cast 4 wonderful Actresses and directed both the poster shoots and monologues for the TV spot, which reflected Jill’s almost personal relationship with her Readers.

We produced these images of Singer/Song Writer, Hannah White and asked Soulla Petrou to shoot, with styling by the brilliant Kate Ruth.

We were asked by Jamie Oliver to work with the ad agency Mother to produce a campaign for their Client, Youngs, which we presented several creative concepts for. Two days before the shoot, Youngs told us they wanted 2 x ads but didn't have any more budget. Keeping our shoot team very tight, we managed to the shoot and deliver both finished ads for the cost of one.

We art directed and produced this for Charlie Brooker's award winning series, Black Mirror, whilst working in house at Channel 4. The Star of our shoot was absolutely charming and was encouraged to work, with food fed to her on the end of a stick. Potential Clients should know that this technique also works on us.

Contact me

Tel: (44) 7775 795 766

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